Pocket Readers The Product Launch

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The 10-book business reader series tells the story of your first year working in the product marketing department of ABC Convenience Stores. The series looks at skills and strategies for being successful in interviews, the first week on the job, giving presentations, taking part in meetings, writing emails, entertaining business clients, going overseas on business, dealing with office conflict, launching new products, and mentoring new staff.

The story begins with you. You are asked to be in charge of a new product launch at ABC Convenience Stores and a new partnership deal with Underground Sandwiches.  You get advice from a colleague. She tells you a story about a failed  product launch a few years before. The launch was unsuccessful. Will  your product launch go smoothly? Will you be successful? Will your customers buy the new product?

CEFR: A2-B1
64 Pages

For more information, please visit this products webpage.

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