Case studies in business innovation: Readings for discussion

Case studies in business innovation: Readings for discussion is a Business English textbook for the college ESL/EFL classroom. As a CEFR-B1+ level textbook, it can be used on its own as a reading and discussion course, or as a reading supplement to the award-winning coursebook Widgets Inc.: A task-based course in workplace English.

The title features 30 case study readings (approx 550 word ea.), each about an interesting real-world business innovation. Students consider each case from a critical perspective, discuss similar cases, explore background information, and make relevant conclusions. Each reading includes follow-up discussion and collaboration tasks. At the end of each chapter, a longer team project can be assigned that expands on the chapter theme.
Chapter themes match the Widgets Inc. student book, so Case Studies can be used as a reading and discussion supplement to Widgets Inc., or separately as its own course using a business case study method.

Format: A5, full color, approx. 180 pp.


For more information, please visit this products webpage.

atama-ii books アタマイイブックス アタマイイ Adult and University 大学生大人教材 Coursebooks コースブック adult university english language products 英語教材商品 widgets inc 2nd edition latest edition widgets inc 2nd edition 最新版 workplace english task-based language teaching TBLT TBLL TBI project-based learning PBL PBLT action-oriented approach AoA communicative language teaching CLT business simulation business case studies  Popular 人気 widgets inc 2nd edition case studies in business innovation